JESSICA GLACE
MEDIA PSYCHOLOGIST AND CONTENT MARKETER
An experienced content creator and marketing professional with a Master's Degree in Media Psychology and experience in B2B SaaS (Software as a Service).
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Looking for my portfolio? Click here to skip the preamble and get straight to it.
My Perspective
Controlling Perception and Influencing Actions
Media psychology is the study of how humans interact and communicate with one another through technology. My education in this field allows me to approach digital marketing through the lens of human psychology. Whether optimizing content for the platform or medium it will be viewed on, creating buyer personas, mapping a buyer's journey, or crafting customer success stories that tap into the reader's emotions, this perspective is always at the heart of what I do.
My Content Marketing Experiences
High Value, Story-Driven Content that Converts
I once had a hiring manager ask why I was interested in an enterprise technology role. They said it's a boring and uncreative industry so I'd probably hate it. My answer then is the same answer I'd give today - If you approach marketing as telling stories and educating an audience, nothing is boring and anything can be interesting.
Also, after 4+ years in the space, I can definitively say that marketing enterprise technology can be many things, but boring is not one of them.
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The truth is, content marketing is full of contradictions. To be successful, a content marketer must be both strategic and tactical, creative and analytical, an introvert and an extrovert (truth be told I'm a classic introvert but the point still stands).
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I have experience creating content strategies for multiple enterprise technology businesses. I've used countless tools to create and distribute content - like the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, Spark, and more), Canva, various social media channels, Hubspot, WordPress, Drift. I also want my content to have the best chance at being seen by the most amount of people possible, so I keep up to date on current SEO best practices and incorporate those into everything I do.
But data doesn't lie and if a piece isn't performing well I like to know, so I can fix it, readjust strategy, or do better in the future. This is why I am also proficient in tools like Google Analytics, Search Console, and various other reporting and analytics tools to measure content performance.
Finally, with stories at the center of most of the content I create, I need to hear the stories first-hand in order to tell them myself. Which is why, even though I'm an introvert, I collaborate constantly with the real experts - the customers, customer success representatives, sales personnel, and other subject matter experts.
My Experience Defining Brands
Telling Unique Stories in Your Unique Voices
Let's be honest, SaaS brands are hard to define. The product doesn't have a physical presence. It's constantly changing. It usually has a goofy name. It's different from almost every other type of branding and marketing in the world. But defining some basic brand guidelines and creating a brand story can go a long way in terms of brand recognition, demand generation, and ultimately saturation and growth.
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I've helped two enterprise technology companies define their brand look, voice, story, and message. During the process, I was able to collaborate directly with upper management to ensure company-wide buy-in. I won't say that the process was seamless, but the end result is always worth the battle to get there. The brand guides that were produced were used by marketing, sales, customer success/support, administration, and product development to align strategic initiatives and create brand recognition across all channels.
My Experience with Audience Targeting
Engage & Influence
My Portfolio
Additional writing and design examples available upon request.
In my opinion, next to branding and messaging, audience targeting is the second most important part of a marketing strategy. After all, without knowing whom you're speaking to, how could you possibly know what to say?
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I have experience building buyer personas that go beyond demographics to explore psychographics. These psychographics can be used to determine which emotions will best influence buying behavior, which publications are trusted by industry professionals, what time of day/week outreach will have the greatest impact, and more.
Contact
I love interacting with like-minded individuals and businesses working to make a difference. Don’t hesitate to contact me if you’re in need of marketing expertise or would simply like to chat.
Seth Godin
"Marketing is no longer about the things that you make, but the stories you tell."
